Social conventions are agreements or behaviors that repeat regularly by at least some members of a society and play a crucial role in coordinating and regulating rules. Social conventions shape individual choices so that people conform to a common value shared in a community. Social conventions emerge from a wide range of alternative solutions and compete against one another over an extended period of time, until they converge. The criteria for selecting among alternatives are complex; through social interactions the consensus process produce the more desirable outcome among alternatives, as individuals repeatedly conform to a standing solution.

 

Predicting Emerging Social Conventions in Online Social Networks
Farshad Kooti, Winter Mason, Krishna P. Gummadi, and Meeyoung Cha Proceedings of the 21st ACM International Conference on Information and Knowledge Management (CIKM), Maui, Hawaii, October 2012.

The Emergence of Conventions in Online Social Networks
June 2012. (Best paper) Farshad Kooti, Meeyoung Cha, Krishna P. Gummadi, and Winter Mason Proceedings of the 6th International AAAI Conference on Weblogs and Social Media (ICWSM), Dublin, Ireland, June 2012. (Best paper)

 

Link to the dataset

 

Reza Babaei
Krishna Gummadi
Farshad Kooti
Meeyoung Cha
Winter Mason
Michael Macy